Kwik Kopy, Kidz Kutz, Koffee King ... These not-so-kute variations of common words have certainly made their way into the world of branding. While I can’t say I’m terribly in favour of their existence, they don’t usually get my goat, but every now and then … grrrrrrrr … my goat gets got.
CAYRE (Community Alliance for York Region Education) is a community-based registered charity that funds opportunities and advantages to enhance learning for York Region students in Ontario. I have absolutely nothing against their acronym. In fact, I think it’s rather clever. But there’s a time and place for clever, and the bag in which young children carry their library books is not, in my opinion, the smartest surface on which to write “We CAYRE about reading.”
Well, that brings my little rant to a close. Agree? Disagree? Got one of your own? Have your say here.
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